| dc.description.abstract | The main purposes of the study were to have an understanding on the effect of
information media as perceived by the farmers in cultivation of hybrid rice and to
determine the relationship of the selected characteristics of the farmers with their effect
of information media. Data were collected from 100 randomly selected farmers (out of
217) of five selected villages (Gororgram, Lafakuna, Uzirpur, Borchalia and Jamdohor) of
Birosree union under Zakigonj upazilla of Sylhet district. A pre-tested and structured
questionnaire was used to collect data from the respondents during the month
November, 2014. Coefficient of correlation (r) was used to explore relationship between
the concerned variables. The most commonly used information media by the farmers
were agricultural television programme, and agricultural radio programme. The
information media use score ranged from 0 to 30 with an average of 3.73.The
proportions of the farmers having no, low, medium and high effect of information
media were 24, 65, 5 and 6 percent respectively. For different aspects of hybrid rice
cultivation farmers mainly preferred neighbors, friends, relatives, progressive farmers
and model farmers. Correlation analysis indicated that education, farm size, annual income,
Cosmopoliteness, extension contact, extent of use of information media, training experience,
innovativeness, agricultural knowledge of the farmers were positively correlated with their
effect of information media in receiving information on hybrid rice cultivation. Again, age and
farming experience were negatively correlated with their effect of information media. On the
other hand family size and organizational participation of the respondents did not show any
relationship with their effect of information media. | en_US |
